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Audience mood board from thomascull12

Conclusion: So far from my questionnaire I would assume my target audience to be in the brackets of 15-18 years old. I don't see any reason for their to be some kind of gender bias/ appeal within the genre. They seem to be most drawn to abstract or intriguing album covers that have a unusual/ vivd colour scheme and many suggested there was no need to included the artist on the front of the album (however this doesn't mean excluding them from the entire digipack.) Common themes shown throughout was an interest in loss and emotive performance, many said that they would like and expect to see some kind of narrative within an indie pop music video.

Bastille digi from thomascull12 Bastille- 'All This Bad Blood' and "Other Peoples Heart Ache' (March 4th 2013)

Imagine dragon digi from thomascull12 Imagine Dragons- 'Night Vision' (September 4th 2012)

Of monster and men digi from thomascull12 Of Monsters And Men- 'My Head Is An Animal' (September 20th 2011)

Lana del ray digi from thomascull12 Lana Del Ray- 'Born To Die' (January 27th 2012)

Florence and the machine digi from thomascull12 Florence And The Machine- 'Ceremonials' (October 28th 2011)

Florence and the machine advert from thomascull12

Bastille advert from thomascull12

Imagine dragons advert from thomascull12

Foster the people from thomascull12

Coldplay from thomascull12